Brand New Organic Juices Take US Market! / IZZYCUE !

BOULDER, CO., November 18 2003-- IzzyCue, the venerable lifestyle brand, organic fruit juices are featured in the latest November issue of the Natural Foods Merchandiser.

Trumpeted as the first ready-to-drink (RTD) certified organic fruit juice from the Lake Constance Region of Southern Germany, IzzyCue 11 fl oz tetra packs are now available in four varieties: apple, apple/pear, apple/mango and apple/orange.

The entire line boasts of an elevated brix (natural sugars) and acidity content, which gives rise to a more fruity flavor. The higher brix makes the line more nutritious; while the higher acidity leads to a multi-dimensional and more complex rounded taste profile, much like a fine bordeaux.


ABOUT IZZYCUE
IzzyCue, a unit of BKN International Incorporated, is an emerging cross-channels global manufacturer and marketer of high-end consumer products. The unit-brand builds leadership products in three highly-focused global businesses: Food & Beverage, Popular Culture and Design & Fashion. Its primary vision is to create a desirable long-term brand of significance

In 2001, IzzyCue launched a new corporate vision and is currently in the process of significantly reshaping its business portfolio to broaden the company's focus onto a new platform consisting of challenging trendy commodity products. The company is utilizing a strategy that includes the forming of strategic alliances with multinational conglomerates both on the homeland and offshore.

IzzyCue's portfolio shift solidifies the company's mission to build a recognizable lifestyle brand in markets around the world and underscores its focus on products and businesses that:

    -Are global, or have the potential to expand globally
    -Secure leading market positions (#1 or #2)
    -Reach consumers through multiple distribution channels
    -Benefit from innovative product development efforts
    -Capable of achieving "breakthrough economics," defined as a cost structure that benefits from    
    scale and is not easily matched by the competition (i.e. inherent barriers of entry).






This press release contains forward-looking statements and projections concerning the Company's plans, strategies, expectations, predictions and financial projections concerning the Company's future activities and results of operations and other future events or conditions, and are "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995.

Copyright & Trademark:
IzzyCue is an international registered trademark of BKN International Incorporated. All other trade names and trademarks belong to their respective companies.
2003 All rights reserved. This article is protected by intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast directly or indirectly, in any medium without the prior written permission of BKN International Incorporated.




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